Les 1er et 2 avril 2026, Cameleon Group participera au salon SHOP! 2026, l’événement de référence dédié au marketing point de vente, aux solutions retail et à l’expérience shopper.
Nos équipes vous donnent rendez-vous à Paris Expo Porte de Versailles, Hall 4 – Stand D42, pour découvrir nos dernières innovations et échanger autour des enjeux qui façonnent le retail de demain.
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Un rendez-vous clé pour le retail
Cet événement constitue un moment privilégié pour rencontrer nos clients et partenaires, partager nos expertises et imaginer les dispositifs retail de demain. Pendant ces deux jours, nos équipes présenteront leurs solutions dédiées à la performance et à la visibilité des marques en point de vente : dispositifs merchandising, PLV expérientielles, activations événementielles ou encore solutions phygitales. Ce sera également l’occasion d’échanger autour de vos projets et de vos enjeux retail, qu’il s’agisse de lancer un produit, dynamiser un rayon ou créer une expérience shopper différenciante.
Les réalisations Cameleon group primées au concours Shop et C!Brand Awards 2026
À l’occasion du salon SHOP! Le Salon 2026, Cameleon Group présente plusieurs réalisations aux SHOP! Awards Paris 2026. Chaque année, ce concours fort reconnu dans le domaine du marketing point de vente récompense les réalisations les plus innovantes en matière de merchandising, de PLV et d’expérience shopper. Les projets sélectionnés sont exposés au cœur du salon et évalués par un jury composé d’experts du retail issus de marques et d’ enseignes.
Pour l’édition 2026, Cameleon Group est fier de présenter 7 projets dans trois grands univers de distribution : grande distribution, distribution spécialisée et distribution sélective.
Grande Distribution (GMS)
Ces projets répondent à des enjeux clés du retail de masse : capter l’attention du shopper dans des environnements très concurrentiels / valoriser les lancements de produits / dynamiser les linéaires et les opérations promotionnelles.
La thématique Grande Distribution regroupe les dispositifs déployés dans les hypermarchés, supermarchés et circuits de grande consommation.
Les réalisations présentées dans cette catégorie illustrent la capacité du merchandising et de la PLV à créer de la visibilité et générer de la performance commerciale en magasin.
3 projets Caméléon Group concourent dans cette catégorie :
Brita / Argent – catégorie Fond de rayon
- Mobilier sur-mesure premium multi-matériaux, fabriqué en France, conçu pour une intégration au sein du linéaire des eaux (entre deux gondoles).
- Dispositif pensé pour faire émerger l’univers et le concept Brita au sein du rayon des eaux, en combinant lumière, théâtralisation, pédagogie, affichage dynamique et démonstration produit.
Suntory / Or – catégorie Démarche catégorielle
- Démarche catégorielle visant à structurer et révéler les 3pôles de croissance de l’univers des Boissons Sans Alcool (BSA).
- Création de trois brèches télescopiques et personnalisables pour mettre à l’honneur les 3 segments porteurs des BSA: les plaisirs citronnés, mon coup de boost et apero time.
- Des boutiques évolutives avec des fixations universelles s’adaptant à tous les types de points de vente.
Pernod Ricard / Or – catégorie Concept Merch
- Dispositif sur-mesure premium modulable dédié à la mise en valeur des whiskys haut de gamme.
- Cadre en métal éco-conçu, fabriqué en France, intégrant découpe laser, matériaux et finitions luxueuses.
- Le travail de la lumière joue un rôle central pour capter l’attention du shopper et sublimer les produits en rayon.
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Grande Surface Spécialisée (GSS)
Le secteur des GSS (Grandes Surfaces Spécialisées) désigne les enseignes de distribution qui proposent un assortiment très large et profond de produits dans une catégorie précise, contrairement aux hypermarchés généralistes.
Ces magasins, généralement de grande taille et situés en zones commerciales ou en périphérie urbaine, commercialisent principalement des produits non alimentaires en libre-service tout en proposant souvent un conseil expert en magasin.
Les GSS couvrent de nombreux univers de consommation tels que le sport, le bricolage, l’ameublement, l’électroménager, les loisirs culturels ou encore les jouets. Leur modèle repose sur un large choix de références, des prix compétitifs et une expérience d’achat spécialisée qui répond à un besoin précis des consommateurs.
2 projets Caméléon Group concourent dans cette catégorie :
Shark Ninja / Argent – catégorie Performance carton
- Comptoir d’animation éco-conçu en carton, fabriqué en France, dédié à la démonstration de la machine Delices Glacées Creami.
- Léger et fonctionnel, le dispositif se monte rapidement et peut être stocké facilement en réserve entre deux animations.
Shark Ninja / Bronze – catégorie ILV – Outils pédagogiques
- Display de comptoir dédié à la mise en avant du masque LED rafraîchissant dans les magasins Boulanger.
- Le dispositif intègre des ILV pédagogiques facilitant la compréhension du produit + 1 mode démonstration accessible par une télécommande.
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Distribution Sélective et Luxe
Le secteur de la distribution sélective et du luxe regroupe les points de vente qui commercialisent des produits haut de gamme ou de luxe. Contrairement à la grande distribution, ces enseignes privilégient l’exclusivité, le service personnalisé et l’expérience client pour valoriser l’image des marques.
Ce marché englobe la mode, la parfumerie, les cosmétiques, l’horlogerie, la joaillerie et certains produits premium de gastronomie et de décoration. Tous partagent une exigence commune : offrir une mise en valeur raffinée des produits et une expérience d’achat différenciante.
2 projets Caméléon Group concourent dans cette catégorie :
COTY / Or – catégorie Ligne
- Des dispositifs linéaire & sol soutenant le lancement de la nouvelle franchise Hugo Boss Bottled Beyond EDP (Eau De Parfum).
- Plusieurs PLV conçues pour durer plusieurs semaines en PDV et être faciles à installer.
- Fabrication Française privilégiant une approche RSE tant sur les matériaux utilisés que sur la conception des PLV.
DIOR / Bronze – catégorie PLV Linéaire
- Dispositif de comptoir en tabletterie conçu pour valoriser la gamme Dior Prestige.
- PLV modulable et fabriquée en France, pensée pour une intégration optimale dans l’ensemble des linéaires Sephora en France et en Europe.
- Une mise en scène de l’univers iconique Dior Prestige, sublimée par l’utilisation du Mill Finish et de finitions premium, dont un décor gaufré signature.
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