Getting to the shoppers in several contact points.
Pushing the novice shoppers to consume at-home cocktails.
Offering an original buying experience by sharing a multi-canal experience.
LINEAR DIGITAL MARKING FOR PASTA
Attract the shopper and facilitate the finding of the offer within the pasta linear.
Better visibility and shopper orientation | realisation of a digital shelf signposting to attract customer's attention and emphasize on the offer and the segmentation within the pasta linear.
FATHER'S DAY SHOP IN SHOP
Animate the key moment of the fathers' day and realize a shop in shop allowing to put forward the different brands of whiskeys of the group MOET HENNESSY DIAGEO under a theme ombrelle "The road of the whiskey".
Develop an arch that can be quickly assembled by the sales force.
Automatically unfolds | flat-pack arch that unfolds automatically.
Develop cubes that can be quickly assembled by the sales force.
Automatically unfolds | flat-pack cubes that unfold automatically.
Develop a tasting stand that can be quickly assembled by the sales force.
Structure automatically unfolds | flat-pack tasting stand that unfolds automatically.
CLIPS FOR SHELVES
LECLERC wants to use a specific signage within the biological shelfs in order to help the shopper to adapt in a better way.
Better visibility of the products from biological agriculture in the shelf | thanks to the linear signage ***POP CLIP*** to clip-on on the label-order of the gondolas.
INTERACTIVE SHELF HOTSPOT
Deliver additional information about possible cocktail recipes. Stay in touch with the shopper, propose new products and an additional list of purchases.
Shelf hotspot with shelf tag and communication visual on three sides. QR code in visual creation. Smartphone Web app: responsive mini mobile site.
Facilitate identification and improve the offering's legibility in the fresh food section. Promote the category and encourage impulse purchases. Create innovation discovery and promotion areas in order to bring new products to the foreground. The solution had to be adaptable to all retail outlet layouts and easy to install by the sales force.
ASIAN CATEGORY SIGNPOSTING
Faced with a problem positioning the world products section, help the shopper to identify the department. Clarify the offering and create an ambience that invites shoppers on a culinary journey. The solution had to be adaptable to all retail outlet layouts.