Clarify and highlight the multi ranges offer of the brand within the lineal "equipment". Make understandable the strong added value and the elevated cost of this offer for the distributor and the consumer, and seduce a more well-off clientele.
Better shopper orientation | Complete lineal marking enables to put the shopper in touch with its choices.
Facilitate identification and improve the offering's legibility in the fresh food section. Promote the category and encourage impulse purchases. Create innovation discovery and promotion areas in order to bring new products to the foreground. The solution had to be adaptable to all retail outlet layouts and easy to install by the sales force.
ASIAN CATEGORY SIGNPOSTING
Faced with a problem positioning the world products section, help the shopper to identify the department. Clarify the offering and create an ambience that invites shoppers on a culinary journey. The solution had to be adaptable to all retail outlet layouts.
Develop a genuine dessert universe in-store with the creation of snacking centres in order to support the growth of these offers and facilitate the buying act.
Permanent and fully modular long-term solution | category signposting equipped with a standard POP Modulo fastening system. Shelf visibility and shopper orientation | signposting equipped with personalised decorations: fascias, medallions, kakemonos and edge strips creating a genuine store and helping shoppers to find their way around better.
SHELF CATEGORY MARKING FOR VEGETABLES AND TINNED FOOD
Make the different categories present in the canned vegetable section clearer and more legible. Become more modern and attractive. Create a pleasant atmosphere that promotes the vegetable.
Standard metal range | modulo merch for identifying shelves.
COFFEE CATEGORY SIGNPOSTING
Reorganise the coffee, tea and chocolate aisles.
Facilitate the purchase journey and increase shelf space visibility.
Provide order delivery service at retail outlet.
Standard metal range | POP Shelf modulo merch for shelf signposting.
TERROIRS D’ÉCOSSE CONNECTED SHELF SIGNPOSTING
Supermarket whisky shelves provide an extensive exhaustive range. Neophyte or experienced shoppers are faced with a wide choice.
To assist them with their purchases and increase traffic on the shelf space, Möet Hennessy Diageo wanted to optimise its shelf space marking already present in sales outlets.
Leader in the Upmarket Champagne category, MHD wanted to create a space called "La Cave à Champagne" (The Champagne Cellar) to make this category stand out on supermarket shelves.
Next, the company decided to mark this entire shelf and provide additional services to shoppers: product information, refrigerated solutions, etc.
ADVICE, AUTO-SECURITY SHELF SIGNPOSTING
Become a category captain and create a new segmentation that will become the benchmark of the market.
Achieve better in-store visibility.
Capitalise on ISOFIX by demonstrating to consumers the benefit of technology.