Getting to the shoppers in several contact points.
Pushing the novice shoppers to consume at-home cocktails.
Offering an original buying experience by sharing a multi-canal experience.
EQUIPMENT AND DIGITAL FURNITURE LINEAR MARKING
Clarify and highlight the multi ranges offer of the brand within the lineal "equipment". Make understandable the strong added value and the elevated cost of this offer for the distributor and the consumer, and seduce a more well-off clientele.
Better shopper orientation | Complete lineal marking enables to put the shopper in touch with its choices.
ENGINE FLOOR DISPLAY
Develop a floor unit for presenting videophone functions as well as an area for demonstrating the principle of how an engine works.
Shopper experience | demonstration table with player screen that offers the chance to test videophone functions and an area for demonstrating the principle of how an engine works. Communication about the brand and products via visuals and dedicated signposting.
MERCHANDISING AND INSTALLATION RECOMMENDATION
Reorganise the merchandising layout of the accessory zones in SFR retail outlets
Assistance and advice | reorganisation of the merchandising layout
Better understanding of the shopperdevelopment and implementation of a new planogram with signage
EXPERIENTIAL FURNITURE AND VIDEO TUTORIAL
Present a technical product for customers to promote it and make it accessible.
Actual trial of the product | custom motorised shelving display.
Better understanding of the shopper | customer information through a handrail and video tutorial on a secured screen, demonstrating how to assemble the product and its advantages.
BBOX SHELF SPACE FURNITURE
Strengthen and standardize the "Fixed" universe within the RCBT network.
Present the fixed offer in its global ecosystem: bbox / landline/ use and content / partners / accessories.
EXPERIENTIAL FURNITURE ITEM AND SHOPPER STUDY
In search of a solution to measure the traffic and the attractiveness of its areas point of sale displays, digital terminal displays desk, La Poste wanted to optimize its print and digital communication by analyzing the shopper route.
Shopper knowledge | determine the profile of customers present in a sales outlet by age group and gender (M/F), how long they stay and audience in these self-service areas.
Sennheiser has been established for more than 20 years as the specialist in upmarket headsets. To reinforce its brand awareness in specialised shops, Sennheiser wanted interactive commercial furniture dedicated to its range of premium products.