Shopper profiling, audience, traffic, attention time, attractiveness of digital tools, store audit, interview, focus group, survey, etc. The CAMELEON group studies the buying behaviour of your shoppers and measures their satisfaction by combining in-situ consumer studies (qualitative, quantitative, focus group, observations, surveys, audits, questionnaires, interviews, retail outlet paths, etc.).
Upstream of your projects, our aim is to accompany you in order to understand consumer behaviour and offer you strategic recommendations to build your retail and e-merchandising strategies on e-commerce sites.
Downstream, thanks to qualitative and quantitative studies and innovative technological tools, the CAMELEON group measure the performance of your operations with a view to optimising your digital content (measurement of usage and time spent), your positioning, your product launches, your signposting, your POS, your e-merchandising and any other approach designed to develop your retail and e-commerce sales.