Mobile app marketing or marketing games for bringing your brand to life
In order to further their communities, the brands and trade names presented on the web use marketing contests. Marketing games help to ensure proximity and an interaction with their shoppers who are often attracted and seduced by the promised prize.
According to a recent study, 60% of brands want to organise a contest by 2017* (*source Actiplay).
In order to help brands and trade names in their strategies concerning marketing games, CAMELEON developed appegame, a gaming app catalogue with customisable games adapted to your different targets.
These mobile app marketing games are varied: winning moment, prize draw, quiz, wheel of fortune, one-arm bandit or even scratchcards, with appegame, CAMELEON provides alarge selection of games to meet the needs of all.
- Bring to life
- Create loyalty
Appegame marketing competitions will allow you to monitor and recruit new consumers by creating affective proximity and reboosting the brand.
On interactive terminals in stores, on the web or on mobile, each game mechanism is chosen according to your budget and then adapted to the different channels according to the targets that you want to reach.
The setting up of these games will also encourage new leads and the commitment of your customers.
Thanks to the promotion of your products within the games or the offer of discount vouchers, the games will allow you to generate loyalty and convert your shoppers.