WEBER, the legendary American brand, synonymous with fine kitchenware and conviviality is now the undisputed leader in outdoor kitchenware. WEBER wanted a modular concept for the presentation of its three ranges of barbecue sets and accessories.
Modular | design and development of a concept to exhibit the full WEBER range regardless of season, referencing and sales area given to the brand by the store.
Visibility | 360° structure to communicate on 8 sides with interchangeable magnetic decorations.
Solidity | metal tube structure for permanent use.
Fastness |metal and plastic POP display units which can be customised and accessorised, assembled by the sales force in less than 5 minutes.
Astute | "Weber guide" stock display unit based on the plastic POP Collection display range, featuring a plastic book holder.