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 +33 2 40 85 60 60 

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 myproject@cameleongroup.com

 

 

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EXPERIENTIAL FURNITURE ITEM AND SHOPPER STUDY

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EXPERIENTIAL FURNITURE ITEM AND SHOPPER STUDY | LA POSTE

OBJECTIVES

In search of a solution to measure the traffic and the attractiveness of its areas point of sale displays, digital terminal displays desk, La Poste wanted to optimize its print and digital communication by analyzing the shopper route.
 

BENEFITS

Shopper knowledge | determine the profile of customers present in a sales outlet by age group and gender (M/F), how long they stay and audience in these self-service areas.
Optimisation of communication tools | solution allowing for a detailed report of shopper paths and recommendations on optimising tools, their content and their layout.
Offer visibility and customer experience | design and manufacture of experiential display with secured window, customisable communication and demonstration of devices that customers can handle.
Ask for a quotation

 

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myproject@cameleongroup.com
Nos domaines d'expertise

Design, production, installation and mantainance of point of sale marketing solutions. Shopper behavior study.

  • CRM application
  • Sales support app
  • Category signposting
  • Trays, strips, gravity-feed systems
  • Interactive terminal
  • Brand boutique
  • Branding
  • Cartography of flows
  • Interactive catalogue
  • Product comparer
  • Product configurer
  • Merchandising advice
  • Application d’aide au choix
  • Conception d’interfaces digital
  • Space design
  • Digital signage
  • Storage display
  • Deployment of campaigns
  • Shopper Studies
  • Flagship and roashow
  • Consumer focus group
  • Glorifier
  • Hotspot
  • POS installation
  • Interviews with shoppers and retailers
  • Retail outlet logistics
  • Audience measurement
  • Experiential furniture
  • POS material
  • Floor display unit
  • Recycling of furniture
  • Helpdesk service
  • Shelf tags
  • Window display and signposting
  • Visual merchandising and corners
  • Stratégie cross canal
Our brands
  • Track collection
  • Track shopper
  • Track store
  • Track digital
  • Strate merch
  • Strate emerch
  • Strate design
  • Live collection
  • Live store
  • Live movie
  • Live book
  • Appecollection
  • Appechoice
  • Appeshop
  • Appebook
  • Appeselfie
  • Appegame
  • Appesignage
  • Screen collection
  • Screen totem
  • Screen tablet
  • Screen wall
  • Screen kiosk
  • Screen shelf
  • Screen mirror
  • Digital Manager
  • Modulo collection
  • Modulo merch
  • Modulo frame
  • Modulo display
  • Pop collection
  • Pop display
  • Pop push
  • Pop rack
  • Pop clip
  • Oto collection
  • OTO totem
  • OTO stand
  • OTO arche
  • OTO cube
  • OTO display
  • OTO carrousel
  • Store manager
Contact
  • CAMELEON GROUP - 3 rue des Compagnons, 44800 SAINT HERBLAIN France
  • Tél : +33 (0) 2 40 85 60 60 | Mail : myproject@cameleongroup.com

 

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