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EXPERIENTIAL FURNITURE ITEM AND SHOPPER STUDY | LA POSTE
OBJECTIVES
In search of a solution to measure the traffic and the attractiveness of its areas point of sale displays, digital terminal displays desk, La Poste wanted to optimize its print and digital communication by analyzing the shopper route.
BENEFITS
Shopper knowledge | determine the profile of customers present in a sales outlet by age group and gender (M/F), how long they stay and audience in these self-service areas.
Optimisation of communication tools | solution allowing for a detailed report of shopper paths and recommendations on optimising tools, their content and their layout.
Offer visibility and customer experience | design and manufacture of experiential display with secured window, customisable communication and demonstration of devices that customers can handle.
