EQUIPMENT AND DIGITAL FURNITURE LINEAR MARKING | LEGRAND
OBJECTIVES
Clarify and highlight the multi ranges offer of the brand within the lineal "equipment". Make understandable the strong added value and the elevated cost of this offer for the distributor and the consumer, and seduce a more well-off clientele.
ADVANTAGES
Better shopper orientation | Complete lineal marking enables to put the shopper in touch with its choices.
Highlighting of the premium aspect | The "Living-Light" Grey universe and the "Art" black universe as well as the aspirationnal visuals in large format lead to a more "upmarket" aspect.
Storage of the products | the transparent drawers reassure the consumer on the presence of the product in stock.