Facilitate identification and improve the offering's legibility in the fresh food section. Promote the category and encourage impulse purchases. Create innovation discovery and promotion areas in order to bring new products to the foreground. The solution had to be adaptable to all retail outlet layouts and easy to install by the sales force.
Adaptable to all retail outlet configurations and easy to assemble by the sales force | completely modular standard metal range supplied as a kit. Better visibility and shopper orientation | fascia, medallions, vertical, horizontal kakemonos and innos, section entrance totem, handrails, rugs, floor stickers and edge strips enabling the segmentation of different categories and providing information for shoppers. Promotion of innovations | with the "new products" store.