ANALYSIS OF SIGNAGE ATTRACTIVENESS| AVENE - PIERRE FABRE
After the development of new furniture for the brand Avène, Pierre Fabre thought of implementing a touch-pad style digital device on the furniture, with an application dedicated to the Avène brand to measure the furniture’s performance and analyse:
- The traffic around and attractiveness to the furniture.
- the shopper profile.
Better shopper knowledge | potential and real audience measurements, measurement of time present and time spent browsing and profiling..
Overall, +5 points in terms of the attractiveness of the Avène shelf thanks to illuminated frames (attractiveness = number of people who looked at the Avène shelf from less than 70 cm away).