Track store: study and measure the attractiveness of your store or your space
Traffic | Audience | Profiling
In order to better understand the behaviour of shoppers at retail outlets, CAMELEON has developed track store, a solution for studying the attractiveness index of a retail space or outlet.
Thanks to Track store, you can:
- measure the audience
- measure the traffic
- implement a count
- study the profile of your shoppers.
With Track store, increase the attractiveness and performance of your tools in retail outlets using an objective measurement that allows you to effectively measure:
- those entering and leaving a store, a department, a zone and the direction of the traffic flow
- the potential and current audience for a POS or Digital merchandising tool
- the presence time and the attention time for a new concept
- the shopper profile
The Track store vsolution also enables the optimisation of the layout of a space and the offer's attractiveness by measuring the traffic at your retail outlet or in a defined zone, as well as by studying the shopper path.
Also, by evaluating the attractiveness of your merchandising tool: POS, shelf signs, screen, interactive tool, etc. optimise visibility, content and layout in-store
Thanks to the Track store solution by CAMELEON, you can target shoppers more effectively
- by profiling your tool's audience
- by adapting the visual codes and content to their needs.