Develop an e-merchandising strategy via a global diagnosis (segmentation, images, search and names) of the different Danone Ultra-frais categories and bands on e-commerce websites.
LIVESTORE ELECTRICAL APPLIANCES
Propose and present new marking to head office and the sales force.
Innovation, seduction and conviction | by presenting the marking via 3D immersive browsing.
ANALYSIS OF SIGNAGE ATTRACTIVENESS
After the development of new furniture for the brand Avène, Pierre Fabre thought of implementing a touch-pad style digital device on the furniture, with an application dedicated to the Avène brand to measure the furniture’s performance and analyse:
- The traffic around and attractiveness to the furniture.
- the shopper profile.
Encourage shoppers to test their knowledge on baby food and drink in a fun way through GMS.
By playing, shoppers can win discount coupons that can be used instantly at the cash desk.
A true shopper experience | touch-screen interface to play and win discount coupons for food products and baby formula using the CAMELEON appegame solution.
TERROIRS D’ÉCOSSE CONNECTED SHELF SIGNPOSTING
Supermarket whisky shelves provide an extensive exhaustive range. Neophyte or experienced shoppers are faced with a wide choice.
To assist them with their purchases and increase traffic on the shelf space, Möet Hennessy Diageo wanted to optimise its shelf space marking already present in sales outlets.
Leader in the Upmarket Champagne category, MHD wanted to create a space called "La Cave à Champagne" (The Champagne Cellar) to make this category stand out on supermarket shelves.
Next, the company decided to mark this entire shelf and provide additional services to shoppers: product information, refrigerated solutions, etc.
SHOPPER INSIGHT STUDIES
For the launch of its new merchandising concept in its shops, Clinique wanted to validate the design of a shopper's journey and the attractiveness of each of its cosmetics and make-up centres.
The aim was to measure the performance of the design before an international roll-out.
Thanks to the Trackshopper solution - shopper journey:
-reconstruction of customer type journeys.
- Audience measurement at each make-up stand.
EXPERIENTIAL FURNITURE ITEM AND SHOPPER STUDY
In search of a solution to measure the traffic and the attractiveness of its areas point of sale displays, digital terminal displays desk, La Poste wanted to optimize its print and digital communication by analyzing the shopper route.
Shopper knowledge | determine the profile of customers present in a sales outlet by age group and gender (M/F), how long they stay and audience in these self-service areas.