CAMELEON group, your merchandising agency

Retail Marketing and Cross-Channel Merchandising


As a merchandising agency, CAMELEON is the privileged partner for brands and trade markers for creating a category merchandising approach, coordinating a product launch or ensuring a promotion at retail outlet (POS).

Since 2004, we have helped to make our customers' lives easier by providing them with a unique global offering:

Studies, advice and strategic recommendations: methodologies for building your retail merchandising or e-merchandising strategies at e-commerce sites.

Global design: help you to set up your brand, multi-brand and category design strategy.

Digital:support you in your cross-channel merchandising strategy (retail and e-commerce). Support for decision-making, sales support, dynamic display, digital signage and more for your retail outlets, shoppers or sales force.

Production: design and manufacturing of standard or tailor-made multi-material furniture for boosting your events, visual merchandising, promoting and storing your products.

Field: logistics, equipment installation, product layouts and maintenance in the field.

Then performance assessment to validate the relevance of your investments!

To develop your sales, CAMELEON, the merchandising agency, places the shopper at the heart of your merchandising operations, "we think user experience"!

Strategic recommendations and assessment of performance

Shopper profiling, audience, traffic, attention time, attractiveness of digital tools, store audit, interview, focus group, survey, etc. The CAMELEON group studies the buying behaviour of your...

Take advantage of our designers' crea[ctivity]

CAMELEON group develops your communication strategy focused on "user experience". POS design, space design, brand design, identity, brand universe...

Innovate differently

CAMELEON group supports and advises brands and trade marks in the digitalisation of retail outlets.


Successful implementation guarantee

CAMELEON group designs and produces your store POS and offers the response to all your Retail and Merchandising problems.

Support you on the ground

The Field platform by the CAMELEON group is a European network of equipment installers, integrators (digital and interactive equipment), merchandisers (shelf...

Markets synergy : Food, Housing, Perfume, Auto, Banking, Telephony,  the Clothing Trade, Transport, Presse, Tabac, Pharmacie… The diversity of our customers enhanced our overall thinking !

All of our works