Develop an e-merchandising strategy via a global diagnosis (segmentation, images, search and names) of the different Danone Ultra-frais categories and bands on e-commerce websites.
Improvement of category identification | comparative analysis of retail website segmentation. Strengthening of the visibility of brands and product visuals displayed on the retail sites Optimisation of product searches in retail site search engines. Constitution of a keyword base for indexing. Structuring of the product data displayed and e-label recommendations.